Eco Guide

Decoding Labels: A Scientific Guide to Sustainable Packaging

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The cosmetics packaging crisis

Four realities the beauty industry rarely puts on the label.

  • Annual Packaging Waste

    Over 120 billion units of plastic cosmetic packaging are produced globally each year, with 95% thrown away after a single use.

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  • Landfill Accumulation

    An estimated 70% of cosmetic packaging waste ends up directly in landfills. Standard single-use plastic tubes take up to 500 years to break down.

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  • Recycling Failure

    62% of plastic packaging used in cosmetics is non-recyclable due to mixed resins, dark pigments, or small component sizes. Overall, 95% of beauty packaging goes unrecycled.

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  • Material Degradation

    Plastic degrades in quality every time it is recycled, eventually turning into persistent microplastics that contaminate soil and marine life.

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The closed-loop lifecycle

From ocean farm to your routine — and back to earth. Tap a step to explore.